So here’s a great example of don’t judge a bottle by it’s copy. Sort of. You might be familiar with Shu Uemura’s amazing cleansing oils (for face), and thus it may intrigue you that they now have a Cleansing Oil Shampoo. And by intrigue you I mean freak you out.
But! Keep reading, because here’s what this product actually is: “Gentle Radiance Cleanser - Airy Touch.”
Despite looking like a bottle full of thick oil, this formula is actually quite a strange and cool thick-but-light-and-fluffy shampoo. It’s really hard to explain unless you use it, but I pumped out multiple doses in the shower just to feel it in my hands - slick like oil, but lathers like air.
Right now this is my “baby shampoo” - it’s such a gentle cleanser and it leaves no build up, which is really important when you have baby fine hair like mine. The scent is obviously amazing, which you expect from Shu Uemura.
In conclusion: Ceci n’est pas un hair oil.
(It’s not hair oil, but it is hair oil, but it’s shampoo, so don’t worry!!).
Does this: Gently cleanses hair with a superlight touch
Is this: Shu Uemura Cleansing Oil Shampoo
Get this: Above
Price: $55.00 - free sample with every order right now
Image: Fashion Canada / Product c/o the brand
This is my best friend Shannon. She’s in the hospital right now. She tried to kill herself last night but her mom found her. She was about to hang herself from her favorite tree in her backyard. But, her mom went looking for her and found her just as she was about to jump. She rushed her to the hospital. I got a call from her screaming and crying and speaking inaudible words. She told me that I was the only reasoning she’s been staying alive so long. I almost lost my best friend yesterday. She was inches from death. And look how beautiful she is. Please reblog this to show Shannon that everyone loves and cares about her. I usually wouldn’t do this, but I really don’t want to lose my best friend. She’s my favorite person in the world. And I have no idea who or where I’d be without her.
Guys, please reblog this.
Please get this notes guys. It will mean so much.
If you don’t reblog this, you can consider yourself dead in my mind.
She’s so beautiful. Don’t want to reblog this? Think this will make your blog look ‘ugly’, ‘amateur’, ‘stupid’? Have a nice life without a soul.
(Source: berry-brat, via teyganreece)
You. are. mah. shining star!
Image: Stockholm Street Style
So I got a little bit of grief on a post last week with regards to product claims, which reminded me to do a post on a lip “stain” pencil I’ve been loving - not just because the color is beautiful but also … bonus! my eyes are in the best shape of their lives on account of the rolling.
This post is not to criticize - in fact, this is my go-to lip product right now - I just want to share the role that copy and claims play in my feeling about a product.
And that is pretty much … NONE. I’ve been writing copy for my whole career in beauty, so when I see it on products I don’t think WOW what a claim! I think WOW who wrote that gem?? You might feel the same way about stuff in your profession … ex. if you’re a photographer you’re thinking Meh I wouldn’t have used that lighting set up … etc.
Tarte Lipsurgence Natural Lip Stain is a great product - the Amused shade is a perfect sheer bright pink that looks amazing with a tan - but here are some of the copy points:
- “For a natural flush that will stay all day.” - This is just not true in my experience, which is fine, I don’t mind reapplying because it feels like lip balm and the color is pretty foolproof if you don’t have a mirror.
- “LipSurgence™ technology … is clinically proven to increase moisture content by an astonishing 6000%.” - Ok, clinically proven means someone (Tarte or the ingredient manufacturer) spent money to ensure this is technically true, so believe it, however … Vaseline and many other products will boost the moisture level of your skin/lips/desk by beaucoup percent too and the bottom line is who cares?? Once you get into quadruple digits it’s just silly. But - it does moisturize well and feels great going on.
- “The result is naturally fuller, healthier lips without any irritation or stinging.” The fuller part is true due to plumping, and no irritation or stinging for me, but as for the healthier part … define health?
The bottom line? If you like a product and it works for you, I think that’s really all that matters (unless we’re talking about false claims about animal testing or unsafe ingredients).
Does this: Perfect pop of pink in a moisturizing, plumping balm stick … there’s also a MATTE version
Is this: Tarte Lipsurgence Natural Lip Stain
Get this: Above
What’s your feeling about beauty product claims? Do you pay attention or ignore?
Image: Jason Levesque/Stuntkid